APEX is a platform for pushing personal limits, challenging boundaries, and ultimately reaching the zenith of athletic achievement. I designed motion and made the video, website, posters and reels. In the motion branding, I used bouncing or skewing to represent the energy and agility of the athletes, conveying the determination of the participants to go beyond and reach for the top.

 

You can turn on the music in the bottom right corner : )     Visit here!